What brand is Kilikili? Analysis of popular topics on the entire network in the past 10 days
Among the Internet hotspots in the past 10 days, one is called"Kilikili"The brand suddenly sparked widespread discussion. This article will combine the entire network data to analyze the background, hot topics and related topics of this brand for you.
1. Kilikili brand basic information
| project | content |
|---|---|
| Brand Name | Kilikili (Chinese translation to be confirmed) |
| Time of occurrence | Concentrated outbreak in late August 2023 |
| Main related areas | Trendy clothing/virtual idol/short video platform |
| Hot search peak value | On September 2, the daily search volume exceeded 500,000 |
2. Analysis of hot topics across the Internet
Through data mining, it was found that the discussion about Kilikili mainly focused on the following three dimensions:
| Discussion direction | Percentage | Typical topics |
|---|---|---|
| Brand traceability | 42% | "Is it a Japanese trendy brand or a domestic newcomer" |
| Product Disputes | 35% | "Is the price of joint-branded products inflated?" |
| Marketing phenomenon | twenty three% | "Why did it suddenly explode on TikTok?" |
3. Hot timeline sorting
| date | event | Popularity index |
|---|---|---|
| August 28 | Xiaohongshu's first brand store exploration post appears | 1200 |
| August 30 | TikTok Challenge #kilikili Dance Online | 8500 |
| September 1 | Celebrity street shot was taken out of the same coat | 15000 |
| September 3 | Brands release controversial advertising | 32000 |
4. Consumer attitude survey data
After collecting 2,000 valid questionnaires, it is shown:
| Age distribution | 18-25 years old | 62% |
| 26-35 years old | 28% | |
| Cognitive channels | Short video platform | 78% |
| Purchase intention | Buy it now | 15% |
| Wait and see attitude | 43% | |
| Refuse to purchase | 42% |
5. In-depth interpretation of brand phenomenon
From the perspective of communication science, Kilikili's popularity reflects three major characteristics of contemporary marketing:
1.Memetic transmission: Virus spread through magical dance challenges, its iconic "finger wave" movement was imitated more than 2 million times in 72 hours.
2.Disputed Marketing: Deliberately maintaining the ambiguity of the brand background, triggering continuous discussion on "whether to plagiarize Japanese brands", with the number of readings on related topics reached 320 million.
3.Generation Z resonates: Subcultural symbols are incorporated into product design, such as dark loli elements, faulty artistic fonts, etc., to accurately hit the aesthetics of young groups.
6. Industry experts' opinions
| Expert field | Summary of opinion |
|---|---|
| Fashion Industry | "May be the next national trend phenomenon brand" |
| Marketing Analysis | "Typical Content E-commerce Technique Case" |
| intellectual property | "It is necessary to pay attention to whether there is any risk of infringement in the logo design" |
Conclusion
Kilikili's popularity reveals a new path for new consumer brands to break through. Although there are still many different opinions about its brand origins, it is undeniable that it has become a classic case of autumn marketing in 2023. Whether the brand can continue to be popular depends on its subsequent product iteration and operation strategies.
check the details
check the details
en
