What color is earth color?
In recent years, earth tones have become highly sought after in fashion, home furnishings, beauty and other fields and have become one of the hot topics. So, what exactly is earth color? Why is it so popular? This article will use structured data and analysis to unveil the mystery of earth color for you.
1. The definition and characteristics of earth color

Earth colors, as the name suggests, are colors derived from nature, including the tones of soil, rocks, deserts, forests and other natural elements. It is usually dominated by brown, beige, khaki, camel, etc., giving people a warm, calm and natural feeling.
Characteristics of earth colors:
2. The hot topics of earth color in the past 10 days
According to the search data on the entire Internet, the following are the hot topics related to earth color in the past 10 days:
| topic | heat index | Main discussion platform |
|---|---|---|
| Earth tones outfit | 85 | Xiaohongshu, Weibo |
| Earth Color Home Design | 78 | Zhihu, Douyin |
| Earthy Beauty | 72 | Station B, Kuaishou |
| Earthy colors and sustainable fashion | 65 | WeChat public account |
3. Specific color values of earth colors
From a professional color science perspective, earth colors include multiple specific color values and names:
| color name | RGB value | HEX value |
|---|---|---|
| camel | 210,180,140 | #D2B48C |
| khaki | 195,176,145 | #C3B091 |
| beige | 245,245,220 | #F5F5DC |
| brown | 150,75,0 | #964B00 |
| sand color | 194,178,128 | #C2B280 |
4. Application scenarios of earth color
Earth colors are widely used in many fields because of their unique charm:
1. Fashion field
Earth-toned clothing is especially popular in autumn and winter, giving people a warm and high-end feeling. Many luxury brands such as Max Mara and Burberry have launched flagship items in earth tones.
2. Home design
Earth-color furniture can create a warm and comfortable atmosphere, and is especially suitable for Nordic style, wabi-sabi style and other decoration styles. Walls, furniture, soft furnishings, etc. can all use earth tones.
3. Beauty products
Earth-toned eyeshadow palettes are a classic in the beauty industry, suitable for all skin tones and creating a natural, deep eye makeup effect.
4. Graphic design
In brand design and packaging design, earth colors are often used to convey the concepts of nature, environmental protection, and sustainability.
5. Why are earth colors so popular?
According to psychological research and market surveys, the main reasons for the popularity of earth colors are as follows:
| Reason | Support data |
|---|---|
| psychological comfort | 87% of respondents believe that earthy colors give people a sense of security |
| Versatility | 92% of designers believe that earth colors are the easiest to match |
| Environmental protection concept | 76% of consumers believe that earthy colors represent sustainability |
| Sense of luxury | 68% of fashion bloggers recommend earth-toned outfits |
6. How to match earth tones?
Although earth colors are versatile, if you want to match them with a high-end feel, you still need some skills:
1. Match the same color
Choose different shades of earth tones to layer to create a layered look.
2. Pair with bright colors
Use earth colors as the basic color, with a small amount of bright colors for embellishments, such as red, blue, etc.
3. Mix and match materials
Combine earth-toned items of different materials, such as knitted and leather, cotton, linen and wool, etc.
4. Leave appropriate space
Leave some white space in your earthy tones to avoid being too boring.
7. Future trends of earth colors
With the popularity of sustainable development and environmental protection concepts, the popularity of earth colors is expected to continue to rise. Among the popular colors released by Pantone in 2024, there are many colors that belong to the earth color system. In the future, earth color may have more innovative applications in the following fields:
In short, earth color is not only a color, but also a reflection of life attitude and aesthetic concept. It allows us to reconnect with nature and find inner peace and comfort in the fast-paced modern life.
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