What toys are the most popular? Ranking list of popular toys on the Internet in the past 10 days
With the arrival of summer vacation, the toy market has ushered in a new round of consumption boom. By analyzing hot search data, e-commerce platform sales and social media discussions in the past 10 days, we compiled a ranking of the most popular toys. Whether you are a parent, a toy enthusiast or an industry practitioner, this list will provide you with valuable reference.
1. Top 10 most searched toys in summer 2023
| Ranking | Toy name | Hot search index | main audience | price range |
|---|---|---|---|---|
| 1 | electronic pet egg | 98.5 | 6-12 years old | 50-150 yuan |
| 2 | Magnetic building blocks | 95.2 | 3-10 years old | 80-300 yuan |
| 3 | Intelligent programming robot | 92.7 | 8-16 years old | 200-800 yuan |
| 4 | Stress relief pinch music | 89.3 | All ages | 10-50 yuan |
| 5 | Blind box figure | 87.6 | 10-25 years old | 30-200 yuan |
| 6 | mini kitchen toys | 85.1 | 4-12 years old | 60-400 yuan |
| 7 | AR interactive globe | 82.4 | 6-14 years old | 150-500 yuan |
| 8 | water gun | 79.8 | 8-15 years old | 50-300 yuan |
| 9 | 3D puzzle | 76.5 | 7-16 years old | 30-200 yuan |
| 10 | Sound and light music toys | 73.2 | 1-5 years old | 40-150 yuan |
2. Analysis of trend of popular toys
1.Nostalgia is back:The popular electronic pet egg in the 1990s has made a strong comeback. It not only retains the development gameplay of the original version, but also adds new functions such as Bluetooth connection and social interaction, attracting the attention of a large number of parents and children.
2.STEM education continues to be popular:Intelligent programming robots, AR globes and other educational toys performed well, reflecting parents’ increasing emphasis on cultivating their children’s comprehensive qualities.
3.Stress relief toys are all the rage:Driven by the short video platform, various types of stress-relieving toys such as pinch toys and slime have become the new favorites of office white-collar workers and students, with sales increasing by 300% year-on-year.
3. Regional consumption differences
| area | Most popular toys | Consumption characteristics |
|---|---|---|
| first tier cities | Intelligent programming robot | Focus on educational functions and low price sensitivity |
| Second tier cities | Magnetic building blocks | Cost-effectiveness first, high brand recognition |
| Third and fourth tier cities | water gun | Strong interactivity and outstanding social attributes |
4. Expert purchasing advice
1.Safety first:When purchasing toys, you should look for 3C certification, and pay special attention to safety hazards such as small parts and batteries.
2.Age appropriateness considerations:The abilities and needs of children of different ages vary greatly, and toys should be chosen that match the child's developmental stage.
3.Educational Value Assessment:High-quality toys can not only bring happiness, but also cultivate children's creativity, logical thinking and other abilities.
4.Social attributes focus on:Toys that promote parent-child interaction or peer communication tend to gain more lasting love.
5. Forecast of future trends
Based on current market performance and consumption trends, the following types of toys are expected to continue to be popular in the second half of the year:
1.AI interactive toys:Conversation robots, smart pets, etc. combined with artificial intelligence technology
2.Sustainable toys:Toys made of environmentally friendly materials will be more popular among young parents
3.Metaverse concept toys:Interactive experience products that combine virtual and reality
Changes in the toy market reflect changes in social culture and updates in parenting concepts. It is recommended that consumers make more comparisons before purchasing and choose the toy products that best suit their children's growth needs. At the same time, we also look forward to the toy industry launching more innovative products that are both interesting and educational.
check the details
check the details
en
