Why does King of Kings have an international version?

Why does King of Kings have an international version? Revealing the strategic layout of globalization

In recent years,"Glory of Kings" International Version (Arena of Valor)The launch attracted widespread attention. As a phenomenal MOBA mobile game owned by Tencent, why is it launching an international version? What kind of globalization strategy is hidden behind it? This article will reveal the answer to this question for you through structured data and analysis.

1. Basic information about the international version of Honor of Kings

2. Three major reasons for launching the international version

1. Global market expansion
The domestic market of Honor of Kings is approaching saturation, but the overseas market has huge potential. Through the international version, Tencent can attract more overseas players, especially European and American users, and make up for the shortcomings of slowing domestic growth.

2. Cultural fit and compliance
The hero settings of the domestic version of Honor of Kings (such as Li Bai and Diao Chan) are more in line with Eastern culture, while the international version has addedDC Comics Heroes(such as Superman, Joker) and other characters to suit the preferences of Western players. In addition, the international version has also made localization adjustments in terms of data compliance and payment methods.

3. E-sports ecological layout
Tencent hopes to create a global e-sports event through the international version. For example,Arena of Valor World CupIt has been held for several consecutive sessions, attracting participation from global teams and further expanding brand influence.

3. Comparison between international version and domestic version

4. Challenges faced by the international version

Although the international version has achieved certain results, it still faces the following problems:

• Low acceptance in European and American markets: MOBA mobile games prefer the PC version (such as LOL) in Europe and the United States.
• Strong competitors: Such as the squeeze of "Mobile Legends" and "League of Legends Mobile Game".
• Not enough localization: Server stability and payment experience are poor in some areas.

5. Future Outlook

Tencent may continue to optimize the international version, including:

1. Deepen cooperation with IP (such as adding new Marvel heroes).
2. Strengthen investment in e-sports events and increase user stickiness.
3. Explore new technologies such as cloud gaming and lower the equipment threshold.

To sum up,King of Glory International EditionIt is a key step in Tencent's globalization strategy. Although it faces challenges, it is still expected to occupy a place in overseas markets through continuous iteration and localized operations.