Why did League of Legends change its name? Analysis of hot topics across the Internet in the past 10 days
Recently, "League of Legends" officially announced that it will be officially renamed "League of Legends: Battle Canyon". This news quickly triggered discussions across the Internet. This article will analyze the reasons behind the name change based on hot topics and hot content in the past 10 days, and compile relevant data for players’ reference.
1. Ranking of hot topics on the entire network (last 10 days)
| Ranking | topic | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | League of Legends renamed | 245.6 | Weibo, Tieba |
| 2 | New season version update | 189.3 | Hupu, NGA |
| 3 | Global Finals Prediction | 156.8 | Douyin, Bilibili |
| 4 | New hero skills revealed | 132.4 | Zhihu, TapTap |
| 5 | Professional player transfer | 98.7 | fighting fish, tiger teeth |
2. In-depth analysis of the reasons for the name change
According to the official announcement and player discussions, the main reasons for the name change can be summarized as the following three points:
1.Brand strategy upgrade: Riot Games hopes to unify the brand system for PC and mobile (Wild Rift). "Fighting Canyon" emphasizes the core gameplay of the game while leaving room for future cross-platform linkage.
2.legal risk aversion: According to industry insiders, the "League of Legends" trademark has been registered in many domestic categories, and changing the name can avoid potential disputes. The following is relevant trademark registration data in the past five years:
| years | Number of registered trademarks | Involving categories | litigation cases |
|---|---|---|---|
| 2019 | 12 | clothing, food | from 3 |
| 2020 | 18 | electronic equipment, education | From 5 |
| 2021 | twenty three | tourism, finance | From 8 |
| 2022 | 31 | Cosmetics, cars | From 12 |
3.IP ecological expansion: Cooperate with the second season of the animated series "Battle of Two Cities", new MMO games and other derivative content to build a more complete "Runeterra" universe. After the name change, the positioning of each product line will be clearer.
3. Player feedback statistics
By crawling 5,000 discussion posts in mainstream communities, the sentiment analysis results are as follows:
| attitude type | Proportion | Typical comments |
|---|---|---|
| support | 42% | "The new name is more in line with the characteristics of mobile games" |
| be opposed to | 33% | "Change the feelings of ten years if you want to change them" |
| neutral | 25% | "As long as the game content remains unchanged" |
4. Opinions of Industry Experts
1.Esports analyst Zhang Wei: "This is a typical brand rejuvenation strategy, attracting Generation Z players by changing the name, while clearing obstacles for the commercialization of e-sports events."
2.Intellectual Property Lawyer Li Na: "The cost of trademark rights protection in the gaming industry is increasing year by year. It is wise for leading products to avoid risks in advance."
3.Market research agency report: In the first 72 hours after the name change, the number of new downloads of the game increased by 17% year-on-year, indicating that the short-term marketing effect is significant.
5. Forecast of future impacts
1. The competition system may be renamed simultaneously, and existing league abbreviations such as "LPL" may be adjusted.
2. The in-game UI and promotional materials need to be fully updated, and the transition period is expected to be 3-6 months.
3. Anchors and content creators need to adapt to the new name, and relevant contracts need to be revised.
4. Secondary creation authorization standards may change
This name change reflects that IP operations in the game industry have entered a new stage, where maximizing brand value is as important as preventing legal risks. For players, the name change does not affect the core gameplay, but the long-term changes in the e-sports ecosystem deserve continued attention.
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