How is business in the building materials market: hot spot analysis and trend interpretation in the past 10 days
The business situation of the building materials market has attracted much attention recently. Affected by multiple factors such as policies, seasonality and consumption trends, market performance has shown a trend of differentiation. The following combines hot topics and structured data on the entire network in the past 10 days to provide you with an in-depth analysis of the current status and future trends of the building materials market.
1. Overview of core data of the building materials market (last 10 days)
| indicator | data | Year-on-year change |
|---|---|---|
| Online search popularity | An average of 128,000 times per day | +18% |
| Wholesale volume of bulk building materials | Cement/steel fell 5-7% | -3.2% |
| Environmentally friendly building materials sales | 23% increase | +41% |
| Customer unit price of home decoration and building materials | ¥8,500-12,000 | flat |
2. Analysis of three hot topics
1. The policy-driven effect is obvious
The Ministry of Housing and Urban-Rural Development's "green building materials to the countryside" policy has driven sales growth in environmentally friendly categories, with searches for diatom mud, low-carbon ceramic tiles and other products increasing by 67% week-on-week. However, real estate control policies still put pressure on demand for traditional building materials.
2. Seasonal demand differentiation
The northern region has entered the peak decoration season, and sales of waterproof materials and insulation boards have increased by 35% monthly. In the south, affected by the rainy season, the inventory turnover days of wood products have been extended to 42 days (the industry average is 33 days).
3. Accelerating channel changes
Live streaming accounts for more than 15% of total building materials sales, and Douyin’s building materials category GMV has a weekly growth of 210%. However, offline store customer traffic dropped by 28% year-on-year, showing the characteristics of "online hotline but cold".
3. Comparison of regional market performance
| area | Hot selling categories | price fluctuations |
|---|---|---|
| Yangtze River Delta | Smart bathroom, system doors and windows | +5%~8% |
| Pearl River Delta | Imported ceramic tiles, whole house customization | Promotional price reduction of 10-15% |
| Midwest | Basic cement, affordable paint | Basically the same |
4. Suggestions for operators to respond
1.Product structure adjustment: Add emerging categories such as prefabricated building materials and energy-saving glass, and control the inventory of traditional building materials within 30 days.
2.Channel integration: Offline experience stores combine short video planting to achieve a closed loop of "online customer acquisition + offline conversion"
3.Service upgrade: Provide free design, measurement and other value-added services, and shorten the response time to customer complaints to within 2 hours
5. Trend forecast for the next 30 days
As the "Golden Nine and Silver Ten" decoration season approaches, the following changes are expected:
| Category | expected increase | Risk warning |
|---|---|---|
| Whole house customization | 15-20% | Price fluctuations of plate raw materials |
| smart home | 25%+ | Installation service capacity bottleneck |
| Basic building materials | 5-8% | Impact of real estate construction rate |
The building materials market is currently in a critical period of transformation and upgrading. It is recommended that practitioners focus on policy orientation and consumption upgrade needs, and open up new growth points through differentiated competition. Overall,High-end customization and green building materialsThere is still a lot of room for development in the field, and traditional building materials wholesale needs to carefully control inventory risks.
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